We are live on Ocado!

It has been a watershed month, in which we sent our first pallets to Booths and Ocado. Both partnerships have been months in the making, not unlike growing a baby, but without the acid reflux.  So, what does it mean to launch with a major grocer with 27 sites that sells “the best food and drink available, in attractive stores, staffed with first class assistants” and with the “world’s largest online grocery retailer”?

Our sales have grown for sure and increased production means I seem to smell of chilli oil most of the time. I don’t think it has yet sunk in, but my amygdala has triggered fear and anxiety. Even in achieving something I thought was akin to climbing the Seven Summits and something only big grown-up businesses could do, I feel trepidation dampening my urge to move like Jagger in the privacy of my bathroom!  What if we become too dependent? Is this too many eggs in one basket? The scale and reach of these businesses remind me how infinitely small we are in comparison yet at the same time it makes me marvel at what can be achieved.

Big companies often get bad press for being nameless, faceless, impersonal corporations but our experience to date has been quite the opposite. Ultimately, it’s all about people which goes some way in allaying my fears. At the same time, it makes me even more conscious of and protective about the independent stores we work with who took a chance with us on day one, small businesses without the same resources. I keep reminding myself that I’m not saving lives and that if everything goes tits up, I can always drive a forklift truck!

You can find us on Ocado here

With edible love and gratitude for your support, as ever
Amy x